On Linkedin, 6 people are hired every minute, and B2B marketers recognize the platform as the best social media site for generating and converting leads. Whether you’re making a career change or researching sales prospects, LinkedIn is an essential resource for medical device sales reps.

Our guide to using LinkedIn as a medical device sales rep will help you establish a professional profile, expand your network and grow your career in medical device sales.

1. Create a professional LinkedIn profile.

First and foremost, you need a strong LinkedIn profile. Each available field, from the cover photo to your skills section, should be complete and up to date. Just like your resume, your LinkedIn profile should be tailored to the job you’re seeking in medical device sales.

Here are five LinkedIn profile essentials for medical device reps:

A professional headshot
Relevant job experience and skills
A customized LinkedIn URL
Professional connections in medical device sales
A strong headline and summary

The most important thing to keep in mind when updating your LinkedIn is to keep it relevant to your desired job. Rather than padding your profile with information, include only the experience and skills that are important for a career in medical device sales.

2. Take advantage of the tools LinkedIn provides.

LinkedIn offers plenty of valuable features to help users get noticed. Users can publish articles directly to LinkedIn, host polls, receive endorsements from their connections and more.

Here’s how a few of these useful features add value to your LinkedIn profile:

Articles: Sharing your own perspective or experiences about relevant topics in medical device sales through articles demonstrates your knowledge and curiosity about the latest advancements made in the industry.
Polls: Hosting polls among your network can start important conversations and strengthen your relationship with fellow professionals.
Endorsements: This feature enables you to add greater credibility to your LinkedIn profile by showing that other medical device professionals attest to your skills.

Using the features available to you on LinkedIn is a simple but effective way to make your profile stand out. Each feature provides a unique benefit to your profile–whether by demonstrating your creative ideas about medical device sales or by showing potential employers that you’re a well-respected professional.

3. Connect with other medical device sales reps.

Your network is the most valuable aspect of your LinkedIn profile. However, that doesn’t mean you should connect with every person you possibly can. Once again, relevance is essential. As a medical device rep, your network should consist of your real-life professional connections, as well as recruiters, industry leaders and other medical sales professionals.

Use these strategies to expand your professional network:

Join groups relevant to medical device sales
Follow important hashtags
Comment on posts from other medical device reps
Share your own original content

These strategies can help you find potential connections who may be outside the reach of your current network. Most importantly, they keep you engaged. Staying active by posting your own content and participating in conversations about the latest medical device news gets your profile in front of potentially valuable connections.

4. Post consistently on LinkedIn.

Like any other social channel, one of the most effective ways to grow your network and demonstrate your potential to recruiters is to stay active. In fact, consistently sharing content on LinkedIn is a surefire way to boost your visibility. Surprisingly, fewer than 1% of LinkedIn’s monthly active users post on a weekly basis.

Posting consistently shows you’re engaged in the latest conversations shaping the medical sales profession. By posting original content, sharing content from other medical device reps and commenting on relevant posts, you’re more likely to get noticed by valuable connections.

5. Stay active on LinkedIn even when you’re happy with your job.

LinkedIn may seem most valuable when you’re actively searching for a new job, but don’t stop updating your profile once you land your desired position. Maintaining a consistent profile on LinkedIn not only helps you connect with potential employers, but also keeps you engaged in the latest news impacting medical device reps.

Whether by posting your own content or interacting with other professionals, taking part in important conversations boosts your profile among professionals who have the potential to become your colleagues or mentors.

Additional advice for medical device reps

Curating your LinkedIn presence is just one of many ways to strengthen your professional profile as you pursue new opportunities in medical device sales. Sign up for our waitlist to get a first look at exclusive medical device job search resources when they launch.

Curating Your LinkedIn Profile for a Career in Medical Device Sales